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We all know that Google is the king of them all, but it also pays to know the other search engines that people use. Here’s a quick guide to four of the leading search engines in the world today.
Google holds 92% of the planet’s search engine market share. It had its humble beginnings in 1996 and is now worth at least $750 billion. It owns YouTube which is rapidly establishing itself as a new breed of search engine, as well as Ask, which is ranked sixth among the biggest search engines.
Owned and operated by tech giant Microsoft, Bing owns 8% of the market share. It has search results tabs almost similar to that of Google. The search engine is known for its homepage that displays breathtaking images and interesting news stories. Bing has 1.3 billion visits per month.
This Beijing-headquartered search engine holds 7% of the search engine market share. A huge majority of the people of China uses Baidu, with Google capturing only 2% of the country’s search engine market. They are also known for investing on extensive AI research.
Yahoo! is on fourth place with 3% of the market share. Interestingly, the name was an acronym for “Yet Another Hierarchical Organized Oracle.” It used to have a value of $125 billion in 2000, thanks to Yahoo! Mail. Unfortunately, its features and services lost to that of its competitors eventually. As it is powered Microsoft’s Bing, search results are almost the same.
Digital marketing agencies in Hong Kong are mostly focused on Google. If businesses are particularly interested in certain search engines, the optimization process would involve different strategies to match differing algorithms.
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