Videos are undoubtedly the hottest type of content today. From televisions to smartphones and giant LED screens, videos are simply ubiquitous advertising tools. This is the reason corporate videos are not anymore seen as a luxury for businesses, but a necessity for survival in the cutthroat business world.
Here is a quick look at the most common types of corporate video.
Company profile videos usually introduce the company to consumers or potential stakeholders to build brand awareness. Typically short, they offer quick overview of the company and its offers. It may include short history of the organization, its goals, and sometimes a short message from the CEO.
Promotional videos are made to promote a particular product or service. They are usually shown on different platforms depending on the target audience. This type of video works well in promoting brand recognition and familiarity.
Social media videos are often short and are made for the viewers to share. They target certain niche groups and focus on the brand rather than a particular product or service. In many instances, they are designed to evoke the emotions of the viewers.
Branding videos are made to promote brand awareness and customer loyalty. In some respect, they can be similar to a company profile video, but this one focuses on the brand’s core values that form its identity. They use strong visual themes (colors, fonts, etc) consistent with the brand.
As the name suggests, a testimonial video features testimonials of someone who has already used your product or service. When done with sincere message and genuine appeal, this type of video can go a long way when it comes to brand trust and familiarity.Learn more by consulting video production companies in Hong Kong.