It’s either customers find you on the first page or they don’t find you at all. This is how the search landscape works.
Businesses need all the efforts to stay visible to their customers, and this includes ranking on search results pages. The higher your position, the more likely it is for customers to find your business and the more leverage you have over the competition.
But, what do you do if your website isn’t ranking?
Our experts in search engine marketing in Hong Kong share their advice to give businesses the push they need to ramp up their online presence.
Survey the competition. What’s their current position on search results? What keywords are they ranking for? Where are they published? Learning how they’re performing can give you insight on what to do for your digital marketing strategy. You can replicate what they’re doing, make a few adjustments, and later evaluate how you can further improve your website.
One reason your website may not be ranking is poor on-page performance. Google favors websites that adhere to the best practices. Unoptimized Meta titles and descriptions, slow loading time, broken links, page errors, and images without alt tags may be some of the factors that prevent your site from ranking. Look at your current on-page performance, see what technical errors are on the site, and fix these issues. As you ramp up your on-page efforts, your site will slowly start climbing up the search rankings.
Content is one of the most important ranking factors. If your site has thin content, better start changing them. Google view thin content as not substantial or relevant enough for users. Make sure your pages have content with value and targeted towards the right audience.
These are just some of the things you can do to improve your website’s rankings. If you want to further enhance your SEO efforts, consult with our experts today!