January 31, 2023

How Important is it to have a Keyword in a Domain Name?

In digital marketing, one should know how to maximize every opportunity you have incorporated into your strategies fully. Starting exactly in naming your branding or website domain. One of the best ways to do that is to incorporate keywords in your domain that are related to your business, products, services and channels. An example of…

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August 31, 2022

What is the Google Product Review Update for July 2022?

As a part of the algorithm technology of a search engine, Google product reviews update is a sustainable mechanism that allows business owners to rank and increase the visibility of their websites or domains online. The Google product reviews update aims to promote review content and products that are above and beyond much of the…

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June 29, 2022

What is Search Engine Optimisation: The Big Three

Search engine optimisation is a crucial part of running a business in 2022. Without paying attention to SEO, you might be losing a lot of potential clients simply because you are not the company deemed relevant by search engines. The lower you rank in search engine results pages, the lower the chances of users clicking…

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June 22, 2022

Real Talk: Why Do You Need SEO Services?

Companies that were operational during the pandemic either experienced skyrocketing sales or lowered demand during the health crisis. As consumer priorities changed, along with limitations on mobility, there were a lot of industries that saw unprecedented growth, while other businesses needed to close permanently. We may be slowly recovering from the ills of the pandemic,…

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June 15, 2022

What Are SEO Services: Different Types for Different Purposes

Search engine optimisation, or SEO, has grown in significance through the years. Now, it is no longer optional for any company worth its salt. It is a must. With that said, perhaps you are considering getting the services of a local SEO agency. But where do you start? If you have a basic understanding of…

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June 8, 2022

How to Choose an SEO Agency: Three Things to Ask

A big company might have the funding to have a dedicated in-house SEO team, but for many small to medium-sized businesses, finding an agency to help keep things running smoothly on the SEO front seems more cost-effective. Several things have changed in the way search engine results pages are shown, and along with these changes…

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April 29, 2022

5 Useful Marketing Quotes From Gary Vaynerchuck

Gary Vaynerchuk, well-known as GaryVee or GaryV, is a public speaker, entrepreneur, and self-help author who has published several books on various topics, including social media, entrepreneurship, and personal growth. He is currently the CEO and co-founder of VaynerX, the parent company of social media-focused digital-marketing agency, VaynerMedia, which provides clients with branding and content…

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April 26, 2022

Third-Party Cookie Phase Out: What It Means For Marketing

Currently, both Google and Apple are stepping up to improve user privacy by removing third-party cookie use for most companies. Without data collection and analysis tools, the marketing industry will reel from the massive data loss that Google and Apple’s devices have made available. Let’s learn all about third-party cookies, why they’re going away, and…

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April 26, 2022

5 New Social Media Networks Dominating in 2022

When we say social networks, Facebook, Twitter, and Instagram are the leading brands that come to mind. These three may be household names, but new players on the block consistently gain members incrementally daily. This 2022, Twitch, Discord, and Caffeine have seen a sharp user population rise since their respective inceptions years or decades ago.…

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April 22, 2022

6 Crucial Google Key Ranking Factors You Need To Know

SEO is the process of optimizing a website to rank higher in SERPS. A good SEO campaign will help ensure that your website ranks higher in search engine results pages and increases traffic to your site. The keywords are usually targeted for a specific niche, which will help you get higher rankings for those specific…

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