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Why You Should Make Old Customers Come Back

Building brand loyalty can be the easiest or the hardest thing to do depending on your marketing strategy. This will be a challenge if you are only focusing on customers who have an immediate need, those who will buy but quickly move on.  For the successful continuity of your business, you want customers to keep…

social media seo

Twitter Tips for a Successful Online Venture

Effective Twitter marketing has become a lot more complex in recent years, even for experienced social media marketers with corporate SEO training. What was once a platform for people to share their thoughts within a limited number of characters has now turned into a powerful marketing platform for many brands to reach out to their…

lead generation

How to Amplify Your Lead Generation

One of the pillars of business growth is having a steady stream of leads. Fortunately, businesses now have an arsenal of strategies to amplify their lead generation efforts. Strategies don’t need to be complicated, and this post will show you just how. Here are the different ways to boost your lead generation efforts: Develop an…

social media

The TikTok Craze: How Businesses Can Capitalize on This New Platform

Facebook, Twitter, and LinkedIn have always been staple platforms in the social media strategies of businesses. But, a new contender has entered the social media scene and taken over this generation of users – TikTok. TikTok is a video-sharing social network that allows users to upload clips of themselves and share it to their followers….

seo rankings factors

Three Things You Need to Pay Attention to Rank Better

In today’s online landscape, being on the first page of Google is not an option – it’s a necessity. If you’re not the first to appear when customers are searching for your brand, you’re losing them to the competition. How do you make your website rank? It’s a matter of implementing strategies that touch on…

on-page SEO factors

What to Do When Your Site is Not Ranking

It’s either customers find you on the first page or they don’t find you at all. This is how the search landscape works. Businesses need all the efforts to stay visible to their customers, and this includes ranking on search results pages. The higher your position, the more likely it is for customers to find…

blog post content

Content is Not Just King; It’s Everything! (The Role of Content in Your SEO Success)

Content creation is one of the most crucial elements of SEO. As Search Engine Journal puts it, content, along with the right SEO strategies, can catapult any website to online success. Understanding the power of content is the first step to realizing the great need to provide the audience with quality, valuable, and relevant information. Here’s a…

digital strategy

Understanding User Journey for a More Effective Digital Strategy

The digital landscape has considerably changed in the past decade. Before, website owners and SEO practitioners simply stuff their content with keywords to rank on search results and get found by visitors. That’s no longer the case. Today’s digital landscape is all about catering to the needs of users. If your website doesn’t provide value…

local seo content

How to Get More Exposure with Local SEO

If you’re a local business but doesn’t appear on local search results, now’s the time to take action. Local SEO helps businesses – especially those with physical stores, mom-and-pop shops, and smaller businesses – appear to customers who are near their location. A solid local SEO strategy means more targeted traffic and leads. How do…

lead generation

Effective Strategies for Lead Generation

Digital marketers understand the importance of lead generation to their online campaigns. Yet even after knowing this, they often end up making mistakes that will get them nowhere. That’s why it is important to put forth a strategy that will ensure the flow of lead generating prospects. Instead of simply doing the same thing over and over…

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