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Two Most Essential Digital Marketing Techniques you Need Right Now

At this point, every single business out there should know how digital technology provides plenty of opportunities to do marketing. Businesses of all sizes can take advantage of different digital platforms to get their names out there and maximize opportunities to grow their business. This underlines the great need for a solid digital marketing strategy….

Corporate Videos

Five Most Popular Types of Corporate Videos

Five Most Popular Types of Corporate Videos Videos are undoubtedly the hottest type of content today. From televisions to smartphones and giant LED screens, videos are simply ubiquitous advertising tools. This is the reason corporate videos are not anymore seen as a luxury for businesses, but a necessity for survival in the cutthroat business world….

seo hongkong

Basic Guide to Three Types of SEO

You need to focus on three types of SEO if you want to succeed on your organic search strategy. These are on-page SEO, technical SEO, and off-page SEO. By looking into these three major components, it will be easier to redefine your strategy and execute your optimization campaigns. Here’s what you need to know about…

brand awareness

Three Elements of an Effective Corporate Video

Corporate videos are powerful tools to share valuable information about your brand or company and what makes your organization different from the rest. Reputation matters more than anything in this highly competitive world of business. This is why it pays to look into corporate videos as a means to establish a good image and help…

lead generation services

How to Use Social Media to Generate Qualified Leads

Almost everyone these days have a presence on social media. This simply means it is a good place to find leads. With billions of monthly users, major social media sites like Facebook, Twitter, and Instagram provide an avenue to generate leads that can be very beneficial to your business. The question now is how do…

SEO expert Hong Kong

What Makes Videos Highly Effective Marketing Tools?

Did you know that millions of hours are spent by online users every day on watching videos? This is the reason why marketing professionals today give particular focus on producing videos to promote brands. A huge chunk of online contents has been in text form for the past decades, but videos are quickly becoming more…

video production company in Hong Kong

Leave it to the Pros: Reasons to Hire a Video Production Company

To produce high-quality and effective corporate videos, it is not enough that you have an advanced camera phone and a user-friendly video editing app. Such videos represent your organization or brand, thus they should be professionally shot and produced. Moreover, a corporate video should be done with taste, class, and an overall appeal that creates…

SEO experts in Hong Kong

Anatomy of a Winning PPC Ad

Pay-per-click (PPC) advertising is a marketing model wherein you pay only when a potential customer clicks on your ad. The cost of such advertising is dependent on how much your bid is for the keyword you are targeting with your ad and the available competition. PPC advertising remains one surefire way to create online traffic. In…

SEO expert HK

The Basics of Creating Excellent Facebook Videos (Part 1)

Facebook is more than just a giant social network connecting billions of people from all over the world; it has also grown to become a depository of different kinds of videos that entertain, engage, inspire, and educate people. It now gets billions of video streams on a daily basis. Viral videos on Facebook catapult no…

SEO expert in Hong Kong

The Basics of Creating Excellent Facebook Videos (Part 2)

Last time, we talked about the basic tips on making Facebook videos that are worth watching. We discussed how long they should be, how to start them, why you must think of them as a movie trailer and so on. This time, content will be our focus. Here are some tips and tricks on creating…

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