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5 Qualities to Look for a Video Production Agency
Once you decide you want to dive into video marketing, what comes after is finding a good and reliable video production company in Hong Kong. No matter what the scale of the project is, it’s important you partner with someone with experience to ease up the hassle of doing everything on your own. The question…
4 Things People Get Wrong About Video Marketing
Video marketing managed to blow up in a short span of time. With popularity of social media and other video streaming platforms, this is not at all surprising. However, as this particular advertising tactic rise in popularity, people have developed a lot of misconceptions about it which spread like a wildfire. Most of them are…
How to Make your Website More Mobile-Friendly
If your website is not yet optimized for mobile browsing, you are missing out a lot of opportunities. In fact, you could be ruining your image in the online world. More and more people today use smartphones on a daily basis. They use these mobile devices to do basic daily tasks, make calls, do social…
How to Avoid Duplicate Content and Penalties
Duplicate content has been one of the most common issues among websites since the rollout of Google Panda. Google defines duplicate content as blocks of content that completely match or are considerably similar to another content. The good news is there are many ways to address concerns on duplicate content. Here are some tips and…
Four of Google’s Top SEO Ranking Factors
SEO experts have discovered over 200 ranking factors. This figure excludes other criteria Google could be using. The good news is majority of these factors have very little bearing and not used as as rank signals. Only a few of them carries as significant weight in SEO. Here is a short list of Google’s top…
Web Analytics Terms Digital Marketers know by Heart
The world of digital marketing is full of various terminologies and jargons. The huge amount of terms in their vocabulary shows how diverse and wide-reaching this industry is. In the area of web analytics alone, there is a long list of jargons that newbies have to familiarize with as a rite of passage. Take a…
Understanding Web Traffic
Web traffic is simply defined as the number of web users visiting a particular website. Despite its simple definition, web traffic plays a massive and complicated role in measuring the effectiveness of a website and the digital marketing efforts poured onto it. Web traffic is measured in “visits” or “sessions.” As the world of digital…
Lead Generation Strategies to Get More Customers Today
Lead generation is not easy. According to research, 63% of companies are struggling when it comes to lead generation. But it is necessary for one’s business to grow. Take a look at some of these strategies shared by experts in lead generation services: SEO SEO (search engine optimization) is the process of ensuring that your…
Top Sites to Get Royalty-Free Music for Your Video
One of the most essential elements of a video is the audio. A video must not only be captivating in the eyes, but must also be pleasing to the ears. However, royalty for music can be expensive. Moreover, it is possible that you can be tracked for using illegally-downloaded music. Good thing there are websites…
Three Smart Ways to Nurture Your Leads
Lead nurturing means establishing relationship with buyers in every phase of the sales process. It involves smart marketing and communication methods to achieve different goals that all lead to turning them into paying customers. The process involves understanding customers’ needs, boosting brand awareness, and getting in touch with them until they are ready to enter…