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How to Leverage User Behavior and Develop Your Business’ Online Presence
It’s no secret that search focuses on user behavior. Google, for instance, is ranking websites that provide a good user experience to its visitors. On the other hand, those who put user experience in the back burner experience the full force of search engine algorithms. Now, here’s the question – how do businesses use this…
Key Questions to Ask When Planning Your Next Digital Strategy
Today’s digital marketing shouldn’t only be about being visible to your audience. A huge chunk of your strategy should be tapping into the interests of your audience and making a connection with them. This calls for an effective digital strategy that builds the foundation while maintaining your brand personality. Developing a digital strategy isn’t a walk…
Improving Your Brand’s Online Reputation
What a customer says about your business can have a big impact on your reputation. One negative review about your brand can soon spiral into a reputation nightmare. Before you know it, you’ll find fewer and fewer customers buying from you (and more of them going to your competitors). But, that doesn’t have to be…
Why Go Live: Reasons to Include Live Video in Your Digital Marketing Strategy
While video marketing has long been used in digital marketing, it’s only in the recent years that livestreaming rose into massive popularity, with almost every brand going live. How do really brands benefit from providing their audience with a livestream? Here are the best reasons going live can help you advance your digital marketing efforts….
A Beginner’s Guide to Digital Marketing – What Are the Basics?
You’ve probably heard digital marketing a lot of times, but is not entirely familiar of what it can do. More than just a fancy buzzword to sound smart in conversations, this branch of advertising is quite a popular initiative among businesses of today. It is an important strategy which allows companies to establish and promote…
3 Lead Generation Strategies to Boost Up Your Sales & Profit
It is the goal of every business to gain a steady flow of profit and sales. However, the continuous changes on consumer habits and behavior are making this task a lot harder than it is. Although businesses are trying their hardest to get the result they want, this step can be tricky when done. That’s…
How Will SEO Look Like in the Year 2020?
Search engine optimisation (SEO) is a fast-paced marketing discipline. If there’s one thing constant about it, it’s the fact that things are constantly changing and moving. Looking back to how it started, you’ll be surprised as to how unrecognisable it has become. The practices you’ve known from before may not be as effective and useful…
Getting to Know SEO: Why Search Engines Are Not Crawling Your Website
Wondering why your site is still not showing up in search results even after it went live? There are tons of reasons why this is happening. Some may be a bit technical while others may simply means it’s not optimized enough. To identify what are possible reasons behind this, here is a list of them….
An Introduction to SEO – Some Basic Know-How You Must Know
As the years go by, the influence of search engine optimization (SEO) is becoming pretty apparent. People are recognizing the true value of having a good and proper SEO. Many companies today, especially those who are trying to penetrate the online market, are already trying their hands in this field. Some may already be doing…
3 Outdated SEO Practices You Should Stay Away From
Search engine optimization (SEO) has become an important strategy to many online businesses today. This is why companies are putting a lot of effort in developing a good strategy that would help them reign over the searches. Unfortunately, in the years that SEO has been practiced it also had undergone major changes. This means that…