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How to Leverage SEO and Paid Ads for Your Business

In digital marketing, SEO and paid ads are two of the most common strategies that many businesses use to increase their online presence. Some prefer to stick to organic traffic, while those with a more sizable digital marketing budget don’t mind the extra push that comes from search ads. You’ll hear some people saying these…


online presence

How to Leverage User Behavior and Develop Your Business’ Online Presence

It’s no secret that search focuses on user behavior. Google, for instance, is ranking websites that provide a good user experience to its visitors. On the other hand, those who put user experience in the back burner experience the full force of search engine algorithms. Now, here’s the question – how do businesses use this…


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Key Questions to Ask When Planning Your Next Digital Strategy

Today’s digital marketing shouldn’t only be about being visible to your audience. A huge chunk of your strategy should be tapping into the interests of your audience and making a connection with them. This calls for an effective digital strategy that builds the foundation while maintaining your brand personality. Developing a digital strategy isn’t a walk…


Brand’s Online Reputation

Improving Your Brand’s Online Reputation

What a customer says about your business can have a big impact on your reputation. One negative review about your brand can soon spiral into a reputation nightmare. Before you know it, you’ll find fewer and fewer customers buying from you (and more of them going to your competitors). But, that doesn’t have to be…


Digital Marketing Strategy

Why Go Live: Reasons to Include Live Video in Your Digital Marketing Strategy

While video marketing has long been used in digital marketing, it’s only in the recent years that livestreaming rose into massive popularity, with almost every brand going live. How do really brands benefit from providing their audience with a livestream? Here are the best reasons going live can help you advance your digital marketing efforts….


Social Media Lead Generation

Keys to a Successful Social Media Lead Generation

Social media is a treasure trove of leads. With over 8 billion monthly users, top social media platforms such as Facebook, Twitter, and Instagram offer opportunities to build a solid lead base for your business. Aside from a massive network of potential customers, you also get great conversion results. Compared to outbound marketing, it has 100% higher…


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Solopreneur’s Guide to Effective Social Media Marketing

Solopreneurs can benefit from a solid social media marketing strategy. It doesn’t require much legwork or a large salesforce to begin with. It’s actually as easy as S-O-C-I-A-L. Here’s how to make an efficient social media marketing strategy. Check this link to know more: Reasons to Include Live Video in Your Digital Marketing Strategy Strategize Careful…


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