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The TikTok Craze: How Businesses Can Capitalize on This New Platform
Facebook, Twitter, and LinkedIn have always been staple platforms in the social media strategies of businesses. But, a new contender has entered the social media scene and taken over this generation of users – TikTok. TikTok is a video-sharing social network that allows users to upload clips of themselves and share it to their followers….
Three Things You Need to Pay Attention to Rank Better
In today’s online landscape, being on the first page of Google is not an option – it’s a necessity. If you’re not the first to appear when customers are searching for your brand, you’re losing them to the competition. How do you make your website rank? It’s a matter of implementing strategies that touch on…
What to Do When Your Site is Not Ranking
It’s either customers find you on the first page or they don’t find you at all. This is how the search landscape works. Businesses need all the efforts to stay visible to their customers, and this includes ranking on search results pages. The higher your position, the more likely it is for customers to find…
Content is Not Just King; It’s Everything! (The Role of Content in Your SEO Success)
Content creation is one of the most crucial elements of SEO. As Search Engine Journal puts it, content, along with the right SEO strategies, can catapult any website to online success. Understanding the power of content is the first step to realizing the great need to provide the audience with quality, valuable, and relevant information. Here’s a…
Understanding User Journey for a More Effective Digital Strategy
The digital landscape has considerably changed in the past decade. Before, website owners and SEO practitioners simply stuff their content with keywords to rank on search results and get found by visitors. That’s no longer the case. Today’s digital landscape is all about catering to the needs of users. If your website doesn’t provide value…
How to Get More Exposure with Local SEO
If you’re a local business but doesn’t appear on local search results, now’s the time to take action. Local SEO helps businesses – especially those with physical stores, mom-and-pop shops, and smaller businesses – appear to customers who are near their location. A solid local SEO strategy means more targeted traffic and leads. How do…
Effective Strategies for Lead Generation
Digital marketers understand the importance of lead generation to their online campaigns. Yet even after knowing this, they often end up making mistakes that will get them nowhere. That’s why it is important to put forth a strategy that will ensure the flow of lead generating prospects. Instead of simply doing the same thing over and over…
Link Building: Are You Doing It Right?
Whoever said link building is dead likely has been doing it wrong. Like other SEO strategies, link building remains one of the most effective ways to build a website’s online presence. It’s just a matter of whether you’re doing it right or not. For those who want to invest in digital marketing in Hong Kong,…
The Pillars of an Effective Digital Marketing Strategy
As businesses compete for the top positions on search results, it’s important to have the right strategy that provides your brand the leverage among the rest. A few tricks here and there may not be enough to get you right where you should be—you need a foolproof digital marketing strategy. What makes an effective digital…
Why Businesses Should Start Paying Attention to Lead Generation
Lead generation provides an opportunity to businesses to stimulate consumers’ interest towards the services or products they’re offering. This process can be done online or offline or it can be a combination of both. In today’s landscape, companies mostly acquire leads through online channel since majority of people are leaning towards it. This is why more…