All Categories
The Pillars of an Effective Digital Marketing Strategy
As businesses compete for the top positions on search results, it’s important to have the right strategy that provides your brand the leverage among the rest. A few tricks here and there may not be enough to get you right where you should be—you need a foolproof digital marketing strategy. What makes an effective digital…
Why Businesses Should Start Paying Attention to Lead Generation
Lead generation provides an opportunity to businesses to stimulate consumers’ interest towards the services or products they’re offering. This process can be done online or offline or it can be a combination of both. In today’s landscape, companies mostly acquire leads through online channel since majority of people are leaning towards it. This is why more…
How to Leverage SEO and Paid Ads for Your Business
In digital marketing, SEO and paid ads are two of the most common strategies that many businesses use to increase their online presence. Some prefer to stick to organic traffic, while those with a more sizable digital marketing budget don’t mind the extra push that comes from search ads. You’ll hear some people saying these…
SEO Trends You Need to Keep an Eye on
Nothing is set in stone when it comes to SEO. Algorithms change along with the search behaviors of today’s users. As the search landscape evolves, businesses need to stay on top of these changes to remain visible. Concinnity Limited, a digital marketing provider in Hong Kong, shares some of the SEO trends that businesses need…
Digital Marketing Best Practices to Make Your Business Thrive in 2020
As the digital landscape changes, businesses need to maintain an edge over their competition. Gaining leverage, however, is only half the battle. It’s a matter of implementing the right digital marketing strategies that will make any business thrive online. With years of experience in digital marketing, the experts of Concinnity Limited provide their insights to…
How to Leverage User Behavior and Develop Your Business’ Online Presence
It’s no secret that search focuses on user behavior. Google, for instance, is ranking websites that provide a good user experience to its visitors. On the other hand, those who put user experience in the back burner experience the full force of search engine algorithms. Now, here’s the question – how do businesses use this…
Key Questions to Ask When Planning Your Next Digital Strategy
Today’s digital marketing shouldn’t only be about being visible to your audience. A huge chunk of your strategy should be tapping into the interests of your audience and making a connection with them. This calls for an effective digital strategy that builds the foundation while maintaining your brand personality. Developing a digital strategy isn’t a walk…
Improving Your Brand’s Online Reputation
What a customer says about your business can have a big impact on your reputation. One negative review about your brand can soon spiral into a reputation nightmare. Before you know it, you’ll find fewer and fewer customers buying from you (and more of them going to your competitors). But, that doesn’t have to be…
Why Go Live: Reasons to Include Live Video in Your Digital Marketing Strategy
While video marketing has long been used in digital marketing, it’s only in the recent years that livestreaming rose into massive popularity, with almost every brand going live. How do really brands benefit from providing their audience with a livestream? Here are the best reasons going live can help you advance your digital marketing efforts….
A Beginner’s Guide to Digital Marketing – What Are the Basics?
You’ve probably heard digital marketing a lot of times, but is not entirely familiar of what it can do. More than just a fancy buzzword to sound smart in conversations, this branch of advertising is quite a popular initiative among businesses of today. It is an important strategy which allows companies to establish and promote…