On Search Engine Optimization • November 2, 2020
The average span of human’s attention is eight seconds. In this fast-paced modern world, it could be much shorter than that. From a marketer’s perspective, a good copy or content must do its magic in that very little time. This...
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On Search Engine Optimization • October 26, 2020
In case you don’t know yet, more than half of the world’s population now uses social media. This means an incredible number of users of Facebook, twitter, Instagram, LinkedIn, and many other online platforms. What this means to businesses is...
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On Search Engine Optimization • October 19, 2020
Meta tags are tags that contain information about a web page and its elements so that search engines and website visitors know immediately what it is about. They can highlight a particular element of the page’s content so that it...
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On Search Engine Optimization • October 12, 2020
We all know that Google is the king of them all, but it also pays to know the other search engines that people use. Here’s a quick guide to four of the leading search engines in the world today. Google...
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On B2B Lead Generation Agency • October 5, 2020
LinkedIn is one of the world’s biggest professional online networks. It currently has more than 706 million users. This figure alone tells us it is an avenue to connect with professionals and potential customers. This translates to excellent opportunities to...
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On Search Engine Optimization • September 28, 2020
Email marketing remains as one of the most effective ways to nurture leads and connect with customers. However, some businesses fail to see the value of a well-executed email marketing campaign just because they don’t get enough clicks. How do...
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On Search Engine Optimization • September 21, 2020
Businesses now have access to multiple channels to generate leads. One of the most effective is pay-per-click or paid advertising. Unlike in SEO where traffic comes from organic search results, pay-per-click allows you to get traffic by posting ads on...
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On Technology • September 14, 2020
What You Need to Know About TVP Since the beginning of 2020, the Hong Kong government has been further developing their funding programmes to support local businesses. While many of these programmes have been well received, many local businesses are...
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On Search Engine Optimization • September 14, 2020
In SEO, ranking is the most common indicator of success. The higher you rank on search engine results pages, the better. This indicates visibility to a wider audience, which, in turn, leads to more traffic to your website. But, what...
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On Online Reputation • September 7, 2020
Customer feedback can be a double-edged sword for businesses. It molds the perception of customers about your brand, which, in turn, prompts them to either buy from you or turn to the competition. This reinforces the need for a solid...
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