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Digital marketing is the epitome of advanced production, publishing, and analysis techniques that uses specially developed tools to collect and dissect enormous data volumes. Cutting-edge technology in the Internet age has yet to stop, with many brands discovering various methods to improve operations, optimize data analysis, and more. If you haven't been where top-notch marketing…

SEO campaigns are integral to improving user experiences across websites effectively through customer behavior data. Accurate interpretations of customer behavior on your pages are a great way to maximize the data you collect. To make sure you’re on the right track, always check and review your SEO practices, and here are five ways to make…

The possibilities of content marketing are endless. It can be used for anything from marketing your products or services to engaging with your audience. Most notably, content marketing is a powerful way to build trust and relationships with your audience and customers. This 2022, many of content marketing’s cornerstone practices remain the same while other…

SEO stands for Search Engine Optimization, a process by which your website is found more easily on search engine results pages. The idea of SEO is to improve your website's visibility to rank higher in search engine results. Unfortunately, SEO takes time to be fully implemented. This is because search engines and algorithms change over…

Seth Godin has established himself as a successful digital marketer and entrepreneur, having written over 18 books and helped hundreds of top-tier companies achieve brand success. As a thought leader in the marketing industry, Seth Godin been named one of the most influential marketers alive by Inc. Magazine and one of the most influential people…

Over 59% of the world today has access to the internet and uses it for their primary information needs about products and services. For sure, your target audience can find your brand through social network advertisements or friend recommendations. In some cases, a quick search engine query will showcase your brand to your audience. And…

There was an actual conflict between meeting our basic needs and preventing the planet's devastation for a long time. There were no known methods for providing enough food, basic mobility, and structures for universal sustenance, housing, and survival without destroying the world. With digitalization, we can now meet our basic requirements in a sustainable manner…

Web hosting companies use a lot of energy to run their servers and server farms so they can give round-the-clock services. Other features, such as cooling controls and upgraded security settings, also consume a significant amount of electricity.  The use of so much energy has a negative influence on the environment. As the name implies,…

As the world moves towards digitalization, the demand for advanced technological products has been continually increasing. With the production of technological products and the increase in energy consumption, promoting sustainability has become one of the priorities of countries like Hong Kong.  In 2017, Hong Kong launched the Climate Action Plan 2030 that aims to encourage…

Environmental problems have been one of the most pressing issues all countries are facing. Throughout the years, various factors have damaged the environment, resulting in global warming and climate change. Ice on rivers and lakes has melted up, glaciers have shrunk, trees have begun to bloom earlier, and plant and animal ranges have altered. Prolonged,…