December 30, 2020

4 Things People Get Wrong About Video Marketing

Video marketing managed to blow up in a short span of time. With popularity of social media and other video streaming platforms, this is not at all surprising. However, as this particular advertising tactic rise in popularity, people have developed a lot of misconceptions about it which spread like a wildfire. Most of them are…

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How to Make your Website More Mobile-Friendly

If your website is not yet optimized for mobile browsing, you are missing out a lot of opportunities. In fact, you could be ruining your image in the online world. More and more people today use smartphones on a daily basis. They use these mobile devices to do basic daily tasks, make calls, do social…

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How to Avoid Duplicate Content and Penalties

Duplicate content has been one of the most common issues among websites since the rollout of Google Panda. Google defines duplicate content as blocks of content that completely match or are considerably similar to another content. The good news is there are many ways to address concerns on duplicate content. Here are some tips and…

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Four of Google’s Top SEO Ranking Factors

SEO experts have discovered over 200 ranking factors. This figure excludes other criteria Google could be using. The good news is majority of these factors have very little bearing and not used as as rank signals. Only a few of them carries as significant weight in SEO. Here is a short list of Google’s top…

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Web Analytics Terms Digital Marketers know by Heart

The world of digital marketing is full of various terminologies and jargons. The huge amount of terms in their vocabulary shows how diverse and wide-reaching this industry is. In the area of web analytics alone, there is a long list of jargons that newbies have to familiarize with as a rite of passage. Take a…

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Understanding Web Traffic

Web traffic is simply defined as the number of web users visiting a particular website. Despite its simple definition, web traffic plays a massive and complicated role in measuring the effectiveness of a website and the digital marketing efforts poured onto it. Web traffic is measured in “visits” or “sessions.” As the world of digital…

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November 23, 2020

Three Smart Ways to Nurture Your Leads

Lead nurturing means establishing relationship with buyers in every phase of the sales process. It involves smart marketing and communication methods to achieve different goals that all lead to turning them into paying customers. The process involves understanding customers’ needs, boosting brand awareness, and getting in touch with them until they are ready to enter…

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Four Easy Ways to Drive Traffic to Your Website

Let’s get straight to the topic: there are many ways to boost traffic to your site. Some are obvious and tried and tested methodologies while some are simply taken for granted by many marketers and online businesses. Some are even free and some won’t even need assistance from your SEO Hongkong agency. Let’s get to…

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November 10, 2020

A Guide to a Successful Video Marketing Campaign

The video marketing industry all boils down to creativity and technique. As most of the brands in the market utilize videos for their campaigns, social media platforms are definitely saturated with different kinds of videos. The question now is, how can a video stand out from all those? Here are some guides to make your…

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From Panda to Pigeon: Summary of Google Algorithm Updates over the Years

Google’s algorithms, in a nutshell, are systems used by the search engine to retrieve data from their search index and provide results for an online search. These algorithms are combined with different ranking signals to provide users with a list of webpages arranged according to relevance. Over the years, Google has updated its systems to…

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