Author: Concinnity Limited

Let me tell you a secret. One of the reasons many digital marketing strategies fail is because of the lack of planning. Many businesses expect their strategies to be effective without focusing on the important details: their audience, their goals, and their execution. To ensure your business doesn’t fall into the same situation, our experts…

In today’s digital landscape, SEO has become an important strategy to increase the visibility of businesses and make sure customers can find them. However, SEO – if not done right – can cause setbacks for a business. For one thing, black hat strategies can lead to penalties from Google and push websites further down the…

With Google’s Mobile-First Indexing, optimizing for mobile users has been more important than ever. Apart from Google diving into mobile indexing, what other reason is there to optimize for mobile? The answer is pretty simple—users are searching for businesses with their phones. Now, imagine a customer landing on your site and seeing your site not optimized…

One of the ways to drive more customers to your business is by getting their email address. However, you don’t simply go up to them and blatantly ask for their contact information. What you need is a lead magnet. If this is your first time hearing about lead magnets, you’re in luck. This can provide…

For many businesses, running a digital marketing campaign has become a necessity. As a response to this, company owners and entrepreneurs are making an effort to invest in one. The dynamics of today’s industry had made the internet as a playing ground for big and small corporations. This is why many of them are using this…

As people turn to search engines to look for places to visit or things to buy, the internet has become a vast resource of potential customers for businesses. However, some businesses fail at getting more customers, as they are too busy serving the needs of their existing clientele and running their operations. This doesn’t mean…

A lot has changed in the digital marketing landscape. Comparing search engine optimisation (SEO) techniques from before, you’ll see that Google has become stricter with their standards. Because of this, digital marketers are continuously making an effort in improving their strategies. After all, the methods that are considered acceptable before may not be as effective…

Social media is a treasure trove of leads. With over 8 billion monthly users, top social media platforms such as Facebook, Twitter, and Instagram offer opportunities to build a solid lead base for your business. Aside from a massive network of potential customers, you also get great conversion results. Compared to outbound marketing, it has 100% higher…