Tag: social media

Local SEO SEO (Search Engine Optimization) involves strategies aimed to improve a website’s visibility in local searches. Local searches are important because google takes into account the user’s location when producing a SERP (Search Engine Results Page). It is especially crucial for businesses in need of foot traffic.  Google has improved its algorithms for a…

Social media has grown to become a massive avenue for digital marketing, helping businesses get their message to reach millions of potential customers in just a single click. A business without a social media account is missing out on opportunities to get their names out there and grow their presence. Social media sites such as…