Category: Search Engine Optimization

Search engine optimization (SEO) has become an important strategy to many online businesses today. This is why companies are putting a lot of effort in developing a good strategy that would help them reign over the searches. Unfortunately, in the years that SEO has been practiced it also had undergone major changes. This means that…

If there’s one thing constant about search engine optimization (SEO), it is the fact that change is always right behind it. Since the year it was first introduced, things have taken a huge turn. Many of the things you consider as good, may not be as effective now. To many digital marketers, this may not…

Local Search Engine Marketing, more popularly known as Local SEO is a way to use online platforms to promote your local business. It is an effective way to introduce your products or services to the local market at the very moment they are searching for them online. Local SEO is done through different techniques, some…

SEO involves a number of processes and methods in order to work. It is like a machine with different parts that need to work in harmony to get the job done. As the Search Engine Journal puts it, one must get all these parts right to make the entire process work. Here is a quick guide to…

What is SEO content and what role does it play in achieving online success? For a simple refresher, here’s a quick review on what these two words mean: SEO stands for Search Engine Optimization. It is the process of optimizing a website so that Internet users can easily find it when they perform searches through search…

Andrew Dennis is a columnist who wanted to help a new website increase its potential. But as with any new websites, making your way to the first page of the search results is a big challenge. To survive the competition in the online world, a website needs to lure in as many visitors as it…

Mobile-friendliness is one of the most important aspects of a website. When a website is mobile-friendly, it does not only comply with the criteria set by Google and major search engines but also responds to the major shift of behavior among Internet users. More and more users today are switching to mobile gadgets to access…

SEO and social media are the two buzzwords in the realm of digital marketing. Any businesses want to have either one of these in their strategies. What they fail to realize is that isolating one from the other can make their strategies less effective. SEO and social media should be woven together to develop a solid…

In today’s digital landscape, SEO has become an important strategy to increase the visibility of businesses and make sure customers can find them. However, SEO – if not done right – can cause setbacks for a business. For one thing, black hat strategies can lead to penalties from Google and push websites further down the…

With Google’s Mobile-First Indexing, optimizing for mobile users has been more important than ever. Apart from Google diving into mobile indexing, what other reason is there to optimize for mobile? The answer is pretty simple—users are searching for businesses with their phones. Now, imagine a customer landing on your site and seeing your site not optimized…