Search Engine Optimization

Why Local SEO is Important for Your Business

On Search Engine Optimization • August 22, 2022

Why Local SEO is Important for Your Business

SEO is short for search engine optimization.  To put it simply, it is the process of improving your content structure on-page and off-page for better visibility. Better visibility helps your site rank higher on search results and increases the chances...

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5 Ways of Using SEO for Lead Generation

On Lead Generation • July 25, 2022

5 Ways of Using SEO for Lead Generation

SEO is a marketing tool that is used to make your content easier to find during online searches. In the sea of content the digital world has to offer, this strategy is particularly crucial.  Lead generation is the process of...

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What does White Paper Submission do for SEO and Why it Matters

On Digital Marketing • July 18, 2022

What does White Paper Submission do for SEO and Why it Matters

A white paper is a formal, long-form, published content that resembles a case study without naming an actual product or service. A typical sample contains citations, figures, and facts with authoritative references as support. It presents data and concepts after...

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Ensuring an Organized Website – What is Website Taxonomy?

On Search Engine Optimization • July 11, 2022

Ensuring an Organized Website – What is Website Taxonomy?

We are now in the Digital Age. Almost everyone has access to the Internet and almost everything can be seen online. With this, anything can be Google-ed, advertised, and promoted online. Apart from social media, there are companies or organizations...

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Sitemap Overview: Types and Importance

On Search Engine Optimization • July 4, 2022

Sitemap Overview: Types and Importance

A sitemap is basically the blueprint of a website. It provides information about the pages, videos, and other files on a specific website. In addition, it determines the relationships between all of the information on the website. Generally, a sitemap...

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Why Website Page Speed is Important in SEO?

On Search Engine Optimization • May 31, 2022

Why Website Page Speed is Important in SEO?

When you create the first version of your website, you have a lot of elements you want to include. There are eye-catching images as big as the screen itself, and text in fancy font filling up the entire virtual real...

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5 Ways to Write Content for Local SEO

On Search Engine Optimization • April 6, 2022

5 Ways to Write Content for Local SEO

With billions of Internet users online, it’s impossible for your brand to cater for everyone. Local SEO uses geo-targeting and addresses to limit your service and content’s reach to target audiences that are highly likely to engage with your brand...

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How Much Does SEO Cost?

On Search Engine Optimization • April 1, 2022

How Much Does SEO Cost?

With the full potential of digital marketing, many businesses utilize SEO to grow their visibility and reach more customers. Like any business owner, you would want to know if the strategy you’re implementing is worth every dollar spent. So, that...

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