On Search Engine Optimization • August 22, 2022
SEO is short for search engine optimization. To put it simply, it is the process of improving your content structure on-page and off-page for better visibility. Better visibility helps your site rank higher on search results and increases the chances...
Read More
On Digital Marketing • August 15, 2022
Website Conversion Rate In general terms, conversion rate is simply the number of people from a whole sample that takes the desired action. In website marketing, it is the number of users who actually buy a product relative to the...
Read More
On E-Commerce SEO • August 1, 2022
A domain name is your website’s unique address that users type in the URL bar or search to reach your site. It appears on the URL bar right on top of a window every time you visit a page. It...
Read More
On Lead Generation • July 25, 2022
SEO is a marketing tool that is used to make your content easier to find during online searches. In the sea of content the digital world has to offer, this strategy is particularly crucial. Lead generation is the process of...
Read More
On Digital Marketing • July 18, 2022
A white paper is a formal, long-form, published content that resembles a case study without naming an actual product or service. A typical sample contains citations, figures, and facts with authoritative references as support. It presents data and concepts after...
Read More
On Search Engine Optimization • July 11, 2022
We are now in the Digital Age. Almost everyone has access to the Internet and almost everything can be seen online. With this, anything can be Google-ed, advertised, and promoted online. Apart from social media, there are companies or organizations...
Read More
On Search Engine Optimization • July 4, 2022
A sitemap is basically the blueprint of a website. It provides information about the pages, videos, and other files on a specific website. In addition, it determines the relationships between all of the information on the website. Generally, a sitemap...
Read More
On Search Engine Optimization • May 31, 2022
When you create the first version of your website, you have a lot of elements you want to include. There are eye-catching images as big as the screen itself, and text in fancy font filling up the entire virtual real...
Read More
On Search Engine Optimization • April 6, 2022
With billions of Internet users online, it’s impossible for your brand to cater for everyone. Local SEO uses geo-targeting and addresses to limit your service and content’s reach to target audiences that are highly likely to engage with your brand...
Read More
On Search Engine Optimization • April 1, 2022
With the full potential of digital marketing, many businesses utilize SEO to grow their visibility and reach more customers. Like any business owner, you would want to know if the strategy you’re implementing is worth every dollar spent. So, that...
Read More