Search Engine Optimization

How to Make your Website More Mobile-Friendly

On Search Engine Optimization • December 28, 2020

How to Make your Website More Mobile-Friendly

If your website is not yet optimized for mobile browsing, you are missing out a lot of opportunities. In fact, you could be ruining your image in the online world. More and more people today use smartphones on a daily...

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How to Avoid Duplicate Content and Penalties

On Search Engine Optimization • December 21, 2020

How to Avoid Duplicate Content and Penalties

Duplicate content has been one of the most common issues among websites since the rollout of Google Panda. Google defines duplicate content as blocks of content that completely match or are considerably similar to another content. The good news is...

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Four of Google’s Top SEO Ranking Factors

On Search Engine Optimization • December 14, 2020

Four of Google’s Top SEO Ranking Factors

SEO experts have discovered over 200 ranking factors. This figure excludes other criteria Google could be using. The good news is majority of these factors have very little bearing and not used as as rank signals. Only a few of...

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Web Analytics Terms Digital Marketers know by Heart

On Search Engine Optimization • December 7, 2020

Web Analytics Terms Digital Marketers know by Heart

The world of digital marketing is full of various terminologies and jargons. The huge amount of terms in their vocabulary shows how diverse and wide-reaching this industry is. In the area of web analytics alone, there is a long list...

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Understanding Web Traffic

On Search Engine Optimization • November 30, 2020

Understanding Web Traffic

Web traffic is simply defined as the number of web users visiting a particular website. Despite its simple definition, web traffic plays a massive and complicated role in measuring the effectiveness of a website and the digital marketing efforts poured...

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Protect your Site from Google Penalties

On Search Engine Optimization • November 17, 2020

Protect your Site from Google Penalties

A flatlined traffic is the last thing you would want to see when you open your Google Analytics. This scenario can happen if a search engine giant penalizes your site. Some experts in SEO in Hong Kong say that penalties...

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Four Easy Ways to Drive Traffic to Your Website

On Search Engine Optimization • November 16, 2020

Four Easy Ways to Drive Traffic to Your Website

Let’s get straight to the topic: there are many ways to boost traffic to your site. Some are obvious and tried and tested methodologies while some are simply taken for granted by many marketers and online businesses. Some are even...

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Anatomy of the Perfect Above the Fold

On Search Engine Optimization • November 2, 2020

Anatomy of the Perfect Above the Fold

The average span of human’s attention is eight seconds. In this fast-paced modern world, it could be much shorter than that. From a marketer’s perspective, a good copy or content must do its magic in that very little time. This...

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Boost your Social Media Lead Generation with these Techniques

On Search Engine Optimization • October 26, 2020

Boost your Social Media Lead Generation with these Techniques

In case you don’t know yet, more than half of the world’s population now uses social media. This means an incredible number of users of Facebook, twitter, Instagram, LinkedIn, and many other online platforms. What this means to businesses is...

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