Author: Concinnity Limited

Lead generation refers to the activities carried out by a business to gain the interest of potential customers with the objective of increasing future sales. Many companies rely on this process to ensure a steady flow of revenue. In simple terms, a lead is a person who has exhibited interest in a product or service…

The world of digital marketing is filled with a plethora of terminologies; it can be quite overwhelming for newbies in the field. If you are one of them, might as well start by checking out this guide. Here are some of the most commonly used digital marketing terms and their meanings for your reference. Lead…

Search Engine Optimization (SEO) is the process of optimizing your website so it becomes more visible when online users search for products and services that your offer. When your website appears on the search results, you get higher chance of attracting potential customers to your business.  Search engines like Google, Bing, and Yahoo! use bots…

Previously, we discussed the first four steps in achieving online success through an effective SEO strategy. The first step is to understand the current search engine climate; second: to create good quality content: third, to choose the right keyword; and fourth: to make your website mobile-friendly. Now for the last part of this guide, here…

Solopreneurs can benefit from a solid social media marketing strategy. It doesn’t require much legwork or a large salesforce to begin with. It’s actually as easy as S-O-C-I-A-L. Here’s how to make an efficient social media marketing strategy. Check this link to know more: Reasons to Include Live Video in Your Digital Marketing Strategy. Strategize Careful…

Technological advancement is both a double-edged sword to businesses. Technological advancement paved the way for more platforms that businesses can use to reach their target clients. However, as the number of platforms increases, it can be hard to keep up. When you are unable to keep up with the current advancements, it might become difficult…

The most successful marketers are those who make the right offer at the right time and in the right place. If you are a marketer looking for customers today, what is a better place to go than online? A lot of people these days hang out on social media sites, scroll through news sites and…

Last time, we discussed the first two steps in achieving online success through an effective SEO strategy. The first step is to understand the current search engine climate in order to give your optimization journey a clearer direction. The latest algorithm updates must be considered so that all aspects adhere to the search engines’ indexing…

Search engine optimization (SEO) has taken the world by storm as more and more customers become dependent on digital content and online platforms. SEO is the process of improving a website’s online visibility when people search for specific keywords. SEO is an excellent way to let your customers know about your business and build a…

Videos are undoubtedly the hottest type of content today. From televisions to smartphones and giant LED screens, videos are simply ubiquitous advertising tools. This is the reason corporate videos are not anymore seen as a luxury for businesses, but a necessity for survival in the cutthroat business world. Here is a quick look at the…