Category: Search Engine Optimization

Content creation is one of the most crucial elements of SEO. As Search Engine Journal puts it, content, along with the right SEO strategies, can catapult any website to online success. Understanding the power of content is the first step to realizing the great need to provide the audience with quality, valuable, and relevant information. Here’s a…

If you’re a local business but doesn’t appear on local search results, now’s the time to take action. Local SEO helps businesses – especially those with physical stores, mom-and-pop shops, and smaller businesses – appear to customers who are near their location. A solid local SEO strategy means more targeted traffic and leads. How do…

Whoever said link building is dead likely has been doing it wrong. Like other SEO strategies, link building remains one of the most effective ways to build a website’s online presence. It’s just a matter of whether you’re doing it right or not. For those who want to invest in digital marketing in Hong Kong,…

In digital marketing, SEO and paid ads are two of the most common strategies that many businesses use to increase their online presence. Some prefer to stick to organic traffic, while those with a more sizable digital marketing budget don’t mind the extra push that comes from search ads. You’ll hear some people saying these…

Nothing is set in stone when it comes to SEO. Algorithms change along with the search behaviors of today’s users. As the search landscape evolves, businesses need to stay on top of these changes to remain visible. Concinnity Limited, a digital marketing provider in Hong Kong, shares some of the SEO trends that businesses need…

It’s no secret that search focuses on user behavior. Google, for instance, is ranking websites that provide a good user experience to its visitors. On the other hand, those who put user experience in the back burner experience the full force of search engine algorithms. Now, here’s the question – how do businesses use this…

Today’s digital marketing shouldn’t only be about being visible to your audience. A huge chunk of your strategy should be tapping into the interests of your audience and making a connection with them. This calls for an effective digital strategy that builds the foundation while maintaining your brand personality. Developing a digital strategy isn’t a walk…

Search engine optimisation (SEO) is a fast-paced marketing discipline. If there’s one thing constant about it, it’s the fact that things are constantly changing and moving. Looking back to how it started, you’ll be surprised as to how unrecognisable it has become. The practices you’ve known from before may not be as effective and useful…

Wondering why your site is still not showing up in search results even after it went live? There are tons of reasons why this is happening. Some may be a bit technical while others may simply means it's not optimized enough. To identify what are possible reasons behind this, here is a list of them.…

As the years go by, the influence of search engine optimization (SEO) is becoming pretty apparent. People are recognizing the true value of having a good and proper SEO. Many companies today, especially those who are trying to penetrate the online market, are already trying their hands in this field. Some may already be doing…