Digital Marketing

Reasons to Pay Attention to your Video Marketing Efforts

On Digital Marketing • March 18, 2021

Reasons to Pay Attention to your Video Marketing Efforts

Search engine optimization (SEO) is a comprehensive process that involves different strategies and content forms. Video, in particular, is rapidly becoming a popular marketing tool these days as online users prefer content types that are convenient and consumable on the...

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A Basic Guide to Long-Tail Keywords

On Digital Marketing • March 14, 2021

A Basic Guide to Long-Tail Keywords

Keywords are at the core of all SEO-related strategies. They serve as the bridge between contents and the search intent of users. As diverse as the words in the dictionary though, keywords are not created equal. Some are more competitive,...

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Three Elements of a Highly Effective Website Design

On Digital Marketing • March 7, 2021

Three Elements of a Highly Effective Website Design

A website is an indispensable tool for many businesses today. But in many cases, it can make or break the reputation of a business. Poor content, slow loading pages, and unprofessional look can simply tarnish its online image. For a...

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A Peek at Today’s Digital Marketing Landscape

On Digital Marketing • August 11, 2020

A Peek at Today’s Digital Marketing Landscape

Digital Marketing is more dynamic and alive than ever. There are new updates, algorithms, and trends that are said to change the landscape forever. When you look at it though, these so-called changes haven’t really affected the basics of digital...

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Why is Digital Marketing Important?

On Digital Marketing • July 21, 2020

Why is Digital Marketing Important?

Once upon a time, digital marketing was just a novel and creative means to market, taking advantage of the people’s gradual shift to the Internet to search for goods and services. It was just an option back then. It’s a...

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How Digital Marketing Helps Businesses Today

On Digital Marketing • June 9, 2020

How Digital Marketing Helps Businesses Today

The current global situation reinforced one thing: maintaining a digital presence is paramount for the success of a business. With customers being more active on digital platforms, it’s more important than ever for businesses to be visible. We’ve witnessed the...

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Understanding User Journey for a More Effective Digital Strategy

On Digital Marketing • March 29, 2020

Understanding User Journey for a More Effective Digital Strategy

The digital landscape has considerably changed in the past decade. Before, website owners and SEO practitioners simply stuff their content with keywords to rank on search results and get found by visitors. That’s no longer the case. Today’s digital landscape...

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The Pillars of an Effective Digital Marketing Strategy

On Digital Marketing • March 16, 2020

The Pillars of an Effective Digital Marketing Strategy

As businesses compete for the top positions on search results, it’s important to have the right strategy that provides your brand the leverage among the rest. A few tricks here and there may not be enough to get you right...

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