Author: Concinnity Limited

Social media platforms are now full of videos. In fact, more than a billion of people spend time to watch videos from Facebook every day. Statistics say that it is great for businesses to produce videos. However, this also means that the competition is getting fiercer as social media becomes saturated with different kinds of…

The average span of human’s attention is eight seconds. In this fast-paced modern world, it could be much shorter than that. From a marketer’s perspective, a good copy or content must do its magic in that very little time. This is the reason above the fold takes a great priority when it comes to website…

In case you don’t know yet, more than half of the world’s population now uses social media. This means an incredible number of users of Facebook, twitter, Instagram, LinkedIn, and many other online platforms. What this means to businesses is more opportunities to make connections, market products, and generate leads. But how do you turn…

Meta tags are tags that contain information about a web page and its elements so that search engines and website visitors know immediately what it is about. They can highlight a particular element of the page’s content so that it stands out in the search results and guide human users. Meta tags come in different…

We all know that Google is the king of them all, but it also pays to know the other search engines that people use. Here’s a quick guide to four of the leading search engines in the world today. Google Google holds 92% of the planet’s search engine market share. It had its humble beginnings…

LinkedIn is one of the world’s biggest professional online networks. It currently has more than 706 million users. This figure alone tells us it is an avenue to connect with professionals and potential customers. This translates to excellent opportunities to market your brand, more importantly. In fact, 93% of B2B marketers consider LinkedIn as the…

Email marketing remains as one of the most effective ways to nurture leads and connect with customers. However, some businesses fail to see the value of a well-executed email marketing campaign just because they don’t get enough clicks. How do you improve the clickthrough rate of your email marketing campaigns? Let us count the ways…

Businesses now have access to multiple channels to generate leads. One of the most effective is pay-per-click or paid advertising. Unlike in SEO where traffic comes from organic search results, pay-per-click allows you to get traffic by posting ads on search results. This means you don’t have to wait for months before your website appears…

In SEO, ranking is the most common indicator of success. The higher you rank on search engine results pages, the better. This indicates visibility to a wider audience, which, in turn, leads to more traffic to your website. But, what do you do if you’re not ranking? Our SEO experts in Hong Kong share their…

Customer feedback can be a double-edged sword for businesses. It molds the perception of customers about your brand, which, in turn, prompts them to either buy from you or turn to the competition. This reinforces the need for a solid reputation management as part of your online strategy. Here are a few tips to ensure…