Search Engine Optimization

Anatomy of a Winning PPC Ad

On Search Engine Optimization • May 29, 2021

Anatomy of a Winning PPC Ad

Pay-per-click (PPC) advertising is a marketing model wherein you pay only when a potential customer clicks on your ad. The cost of such advertising is dependent on how much your bid is for the keyword you are targeting with your ad...

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The Basics of Creating Excellent Facebook Videos (Part 1)

On Search Engine Optimization • May 27, 2021

The Basics of Creating Excellent Facebook Videos (Part 1)

Facebook is more than just a giant social network connecting billions of people from all over the world; it has also grown to become a depository of different kinds of videos that entertain, engage, inspire, and educate people. It now...

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The Importance of SEO for Your Online Success

On Search Engine Optimization • May 26, 2021

The Importance of SEO for Your Online Success

Search Engine Optimization (SEO) is a marketing technique that most companies have been trying to incorporate when branching out to online platforms and entering the digital market. SEO greatly affects a company’s online visibility, making it an indispensable strategy. Why...

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Simple Ways to Add Depth to your Website Design

On Search Engine Optimization • May 23, 2021

Simple Ways to Add Depth to your Website Design

A flat and boring website design is a big no-no in this very competitive online world. You have to make your website as attractive and thoughtfully designed as possible not just to catch the attention of your visitors but more...

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Why SEO is Important for Business

On Search Engine Optimization • May 12, 2021

Why SEO is Important for Business

Search Engine Optimization (SEO) has taken up a bigger role in the business sector now that the world is rapidly moving towards digitalization and people have been more dependent on digital content. SEO is a process that serves to increase...

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Three Different Types of SEO Content

On Search Engine Optimization • April 19, 2021

Three Different Types of SEO Content

Content plays a significant role in search engine optimization. It is not just a way for businesses to share information, send messages, and promote their brand in one way or another, but also for them to tell the search engines...

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Basic Content Optimization Strategies that Boost On-page SEO

On Search Engine Optimization • April 12, 2021

Basic Content Optimization Strategies that Boost On-page SEO

According to a Google report, a good sign of information’s relevancy is “when a webpage contains the same keywords as your search query.” This underlines the great importance of optimized webpage content not just for the users, but also to...

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