Category: Search Engine Optimization

If you haven’t used Search Engine Marketing (SEM) for your business yet, then there is a big chance that you are limiting your business’s potential. SEM is key to achieving online success so it pays to consider including it on your strategy. If you don’t know where to start, fret not. Here is a short…

Pay-per-click (PPC) advertising is a marketing model wherein you pay only when a potential customer clicks on your ad. The cost of such advertising is dependent on how much your bid is for the keyword you are targeting with your ad and the available competition. PPC advertising remains one surefire way to create online traffic. In…

Facebook is more than just a giant social network connecting billions of people from all over the world; it has also grown to become a depository of different kinds of videos that entertain, engage, inspire, and educate people. It now gets billions of video streams on a daily basis. Viral videos on Facebook catapult no…

Search Engine Optimization (SEO) is a marketing technique that most companies have been trying to incorporate when branching out to online platforms and entering the digital market. SEO greatly affects a company's online visibility, making it an indispensable strategy. Why SEO? SEO poses various benefits such as the following: Larger and more diverse market -…

Last time, we talked about the basic tips on making Facebook videos that are worth watching. We discussed how long they should be, how to start them, why you must think of them as a movie trailer and so on. This time, content will be our focus. Here are some tips and tricks on creating…

A flat and boring website design is a big no-no in this very competitive online world. You have to make your website as attractive and thoughtfully designed as possible not just to catch the attention of your visitors but more importantly, to give them a positive online experience. One of the best ways to enhance…

Search Engine Optimization (SEO) has taken up a bigger role in the business sector now that the world is rapidly moving towards digitalization and people have been more dependent on digital content. SEO is a process that serves to increase visibility on search engines like Google. It is a modern marketing strategy that takes advantage…

Do you want to set up a new market overseas or in mainland China for your business? The BUD funding programme may be a crucial source of finance for you. We can help you through the whole process. We at Concinnity told you all about the Hong Kong government’s TVP funding programme here. Today, we…

Content plays a significant role in search engine optimization. It is not just a way for businesses to share information, send messages, and promote their brand in one way or another, but also for them to tell the search engines that they deserve to be indexed and listed on the SERPs. But not all businesses…

According to a Google report, a good sign of information’s relevancy is “when a webpage contains the same keywords as your search query.” This underlines the great importance of optimized webpage content not just for the users, but also to the search engines. This is the reason on-page SEO remains an indispensable aspect of optimization…