On Search Engine Optimization • November 30, 2020
Web traffic is simply defined as the number of web users visiting a particular website. Despite its simple definition, web traffic plays a massive and complicated role in measuring the effectiveness of a website and the digital marketing efforts poured...
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On Search Engine Optimization • November 17, 2020
A flatlined traffic is the last thing you would want to see when you open your Google Analytics. This scenario can happen if a search engine giant penalizes your site. Some experts in SEO in Hong Kong say that penalties...
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On Search Engine Optimization • November 16, 2020
Let’s get straight to the topic: there are many ways to boost traffic to your site. Some are obvious and tried and tested methodologies while some are simply taken for granted by many marketers and online businesses. Some are even...
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On Search Engine Optimization • November 9, 2020
Google’s algorithms, in a nutshell, are systems used by the search engine to retrieve data from their search index and provide results for an online search. These algorithms are combined with different ranking signals to provide users with a list...
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On Search Engine Optimization • November 2, 2020
The average span of human’s attention is eight seconds. In this fast-paced modern world, it could be much shorter than that. From a marketer’s perspective, a good copy or content must do its magic in that very little time. This...
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On Search Engine Optimization • October 26, 2020
In case you don’t know yet, more than half of the world’s population now uses social media. This means an incredible number of users of Facebook, twitter, Instagram, LinkedIn, and many other online platforms. What this means to businesses is...
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On Search Engine Optimization • October 19, 2020
Meta tags are tags that contain information about a web page and its elements so that search engines and website visitors know immediately what it is about. They can highlight a particular element of the page’s content so that it...
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On Search Engine Optimization • October 12, 2020
We all know that Google is the king of them all, but it also pays to know the other search engines that people use. Here’s a quick guide to four of the leading search engines in the world today. Google...
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On Search Engine Optimization • September 28, 2020
Email marketing remains as one of the most effective ways to nurture leads and connect with customers. However, some businesses fail to see the value of a well-executed email marketing campaign just because they don’t get enough clicks. How do...
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On Search Engine Optimization • September 21, 2020
Businesses now have access to multiple channels to generate leads. One of the most effective is pay-per-click or paid advertising. Unlike in SEO where traffic comes from organic search results, pay-per-click allows you to get traffic by posting ads on...
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