Category: Search Engine Optimization

Meta tags are tags that contain information about a web page and its elements so that search engines and website visitors know immediately what it is about. They can highlight a particular element of the page’s content so that it stands out in the search results and guide human users. Meta tags come in different…

We all know that Google is the king of them all, but it also pays to know the other search engines that people use. Here’s a quick guide to four of the leading search engines in the world today. Google Google holds 92% of the planet’s search engine market share. It had its humble beginnings…

Email marketing remains as one of the most effective ways to nurture leads and connect with customers. However, some businesses fail to see the value of a well-executed email marketing campaign just because they don’t get enough clicks. How do you improve the clickthrough rate of your email marketing campaigns? Let us count the ways…

Businesses now have access to multiple channels to generate leads. One of the most effective is pay-per-click or paid advertising. Unlike in SEO where traffic comes from organic search results, pay-per-click allows you to get traffic by posting ads on search results. This means you don’t have to wait for months before your website appears…

In SEO, ranking is the most common indicator of success. The higher you rank on search engine results pages, the better. This indicates visibility to a wider audience, which, in turn, leads to more traffic to your website. But, what do you do if you’re not ranking? Our SEO experts in Hong Kong share their…

With the current behaviors of today’s customers, staying visible should be the first priority of every business. But, what’s next? As your business dives into the digital landscape, your next goal is to strengthen customer engagement. This is what we’ll be discussing in today’s blog: the pillars of a successful SEO strategy for enterprises. Give…

https://www.youtube.com/watch?v=JXxkoASrqNg&feature=youtu.be Google's John Mueller recently explained how Google will index and score sites that use multiple platforms. Through a Webmaster Hangout, Mueller shed light to the Mobile-First Index, stating how they will handle sites with mobile, AMP, and desktop versions.  Among the key points discussed is the indexing and scoring process of Web Vitals, which…

When people think of SEO, the first thing that comes to mind is knowing how to rank a website through keywords. There’s truth in this, but that’s not the whole of it. As search engines evolve to address the needs of today’s users, relying on keywords alone can only get you so far. You need…

In today’s online landscape, being on the first page of Google is not an option – it’s a necessity. If you’re not the first to appear when customers are searching for your brand, you’re losing them to the competition. It’s a matter of implementing strategies that touch on the foundations of SEO – optimal on-page…

It’s either customers find you on the first page or they don’t find you at all. This is how the search landscape works. Businesses need all the efforts to stay visible to their customers, and this includes ranking on search results pages. The higher your position, the more likely it is for customers to find…